Analytics is key to the strategy conversation. We take a quantitative and qualitative path to planning, drawing on measurement strategy and user research to create a blueprint for your analytics approach.
The goal of our strategy practice is to align your digital presence with your business objectives. From an analytics perspective, this means discovering what information should be collected and how it can be applied to opportunities and outcomes.
Make an Impact Using Analytics
Attract High-Value Traffic
Understand how well you’re targeting and acquiring visitors to your site
-Which traffic sources have the highest conversion rates? -Which have the lowest conversion rates? -Which traffic sources bring in the most revenue/highest goal value? -If you’re tracking ecommerce: Which sources drive the highest-value transactions? -And which generate the highest user engagement?
Determine Your KPIS
View user retention trends in detail and spot patterns over time to understand which users are most loyal and how your engagement strategy impacts that loyalty.
We’ve worked through the process of deciding KPIs for your organization as well as a few ways to create them in Analytics Dashboard using calculated metrics, custom metrics, custom dimensions, and goals.
Analyze product performance. Explore the Product Performance report, which shows frequently-viewed products, how often they were added to the cart, and whether they were eventually purchased.
Analyze individual customer’s purchase patterns and generate suggestions pertaining to their interests.
Understand the flow of user activity so you can optimize the key points of the user experience. Uncover drop-off points for customer groups to help increase engagement and conversions.
Get up and running quickly with 10 detailed analytics reports ready to use right out of the box. And if you need more, custom reports can be created to meet your unique needs.
Get quick answers to questions about your analytics data, uncover insights about how your business is performing.
Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools.
Analytics provides many ways to access, organize, and visualize your data to suit your business needs.
Analytics helps you collect, organize, and manage your data.
Make smarter marketing decisions informed by your data.
Analytics is designed to work seamlessly with other Google solutions and partner products, saving you time, and increasing efficiency.
Group users by behaviors, and determine what leads to positive and negative outcomes to improve your strategy.
Gauge customer loyalty by understanding how often and why users return.
See the value and volume of transactions, and find out which type of users generate the most revenue.
See what our customers are saying
I have been working with Customer Maps for a year now and I have been very pleased with the work. They are experts in their field and continues to provide innovative solutions. I highly recommend the team there!
-David Lui, CEO & President @KORITE | Board Director | Advisor | Brand Transformation | Omnichannel Commerce Leader & Investor
The staff at Raydius Digital are very professional and experienced at their craft. They helped us establish a strong social media presence and presented us with a unique pathway forward. The team is very responsive and creative which was most welcome!
-Brad Trumble, Vice President, Business Development at Critical Control Energy Services
Ahsen and his team provided us excellent support with our Ecommerce website. They were able to problem solve and efficiently find solutions for our Shopify website in the areas of shipping policies, banking information, etc. They presented us with various options. They have a positive attitude and friendly customer service/support.
-Alnoor Remtullah, President at Twiga Industries Inc.
Brands That Trusts Us
At Customer Maps we are committed to show up when customers search for your product & services. Understand your customers, map the modern journey and reach them first to WIN.